Partner with Carefree, your way.

Partner with Carefree,
your way.

Carefree turns unused hotel rooms into breaks for
the UK’s 5.8 million unpaid carers. Fund, volunteer,
or fundraise: find the fit for your business.

Carefree turns unused hotel rooms into breaks for the UK’s 5.8 million unpaid carers. Fund, volunteer, or fundraise: find the fit for your business.

23,003

carer breaks delivered.

Powered by partners like you.

Brand illustration of Carefree
Brand illustration of Carefree

Ways to partner with us

Ways to partner with us

Every partnership is designed around your values, goals and capabilities.
Here's where most of them begin.

Every partnership is designed around your values, goals and capabilities.
Here's where most of them begin.

FOR CONSUMER BRANDS

Co-Marketing

Checkout round-ups, limited editions and co-branded campaigns that customers love to back.

FOR WHOLE-COMPANY CAUSES

Charity of the Year

Put carers at the heart of your business for twelve months, with a plan that activates staff and customers.

FOR CSR & ESG BUDGETS

Sponsorship & Grants

Fund breaks or a campaign from your CSR or ESG budget, knowing each overnight break is worth £2,617.

FOR AGENCIES & FIRMS

In-Kind Support

Share your team’s skills in marketing, legal, design or tech, and see what it changes for carers.

FOR TEAM ENGAGEMENT

Team Fundraising

Hosted dinners, sponsored challenges and in-venue events that raise funds and bring your team together.

FOR SOFTWARE COMPANIES

Tech & Tools

Intercom, Glide and SumSub already power how we support carers. Could your product help us work better too?

PARTNERSHIPS WITH LASTING IMPACT

PARTNERSHIPS WITH LASTING IMPACT

Strategic multi-year partnership

Want to go further? Many routes grow into a strategic multi-year partnership, with funding, joint campaigns and employee engagement over several years.

brand illustration of Carefree
brand illustration of Carefree

Where does your business fit in?

Where does your business fit in?

Carers are your customers, your colleagues and your community. From travelling to resting to coming home, here’s where your brand can be part of their break.

Carers are your customers, your colleagues and your community. From travelling to resting to coming home, here’s where your brand can be part of their break.

Preparing for their break

Booking the break, packing bags, sorting interim care from friends and family.
After years of putting someone else first, booking a break often brings guilt for leaving.

Where a partner can support

Fund the breaks that give carers permission to rest, or use your channels to help carers discover Carefree via a co-branded campaign that tells carers: this journey is yours to take.

Preparing for their break

Booking the break, packing bags, sorting interim care from friends and family.
After years of putting someone else first, booking a break often brings guilt for leaving.

Where a partner can support

Fund the breaks that give carers permission to rest, or use your channels to help carers discover Carefree via a co-branded campaign that tells carers: this journey is yours to take.

portrait of Nia, carer who looks after her son, who went on a break with carefree

This is the first time I’ve been away on my own since Jayden was born. I very rarely get a moment to myself, so I need to take the chance to rest.

Nia, unpaid carer

portrait of Nia, carer who looks after her son, who went on a break with carefree

This is the first time I’ve been away on my own since Jayden was born. I very rarely get a moment to myself, so I need to take the chance to rest.

Nia, unpaid carer

portrait of Nia, carer who looks after her son, who went on a break with carefree

This is the first time I’ve been away on my own since Jayden was born. I very rarely get a moment to myself, so I need to take the chance to rest.

Nia, unpaid carer

Why unpaid carers?

They're parents, partners, adult children and friends, looking after someone who couldn't manage without them. There are 5.8 million of them in the UK, holding families together, at real cost to their own health and wellbeing.

1 in 7 of your employees is likely an unpaid carer. And time off work rarely means time out from caring: 68% of carers can't get a break when they need one. Which is why every Carefree partner can refer their own staff for a break, at no extra cost.

Why partner with Carefree?

Your customers and your colleagues are carers, or have been, or will be. A partnership with Carefree means your business is part of building something better for the UK’s 5.8 million unpaid carers.

One donated break generates £2,617 in social economic value to the UK economy, so you can see your impact, measure it and show your stakeholders exactly what you’ve achieved.

Show your impact, not just your intent

Live impact reporting, a suite of co-branded partner assets, and real stories and video from the carers your support reached.

Show your impact, not just your intent

Live impact reporting, a suite of co-branded partner assets, and real stories and video from the carers your support reached.

Be visible to people who care

Our community of 50,000 carers, 200+ hospitality partners and their teams, plus wellbeing advocates across the sector, notice brands with genuine purpose and choose accordingly.

Be visible to people who care

Our community of 50,000 carers, 200+ hospitality partners and their teams, plus wellbeing advocates across the sector, notice brands with genuine purpose and choose accordingly.

Support your own team

1 in 7 UK employees is an unpaid carer. Partners can refer their own staff for a break. A benefit that costs you nothing extra and means everything to the people who need it.

Support your own team

1 in 7 UK employees is an unpaid carer. Partners can refer their own staff for a break. A benefit that costs you nothing extra and means everything to the people who need it.

Build around your business

No off-the-shelf packages. We design every partnership around your brand, budget and goals — and we'll tell you honestly if we're not the right fit for you.

Build around your business

No off-the-shelf packages. We design every partnership around your brand, budget and goals — and we'll tell you honestly if we're not the right fit for you.

Our impact

£2,617 is the independent estimate of the economic value of one overnight carer break, from our research with Just Economics. Very few charities can put a defensible figure on what a partnership achieves. When you partner with Carefree, that number belongs to your impact story too.

£2,617 

the total economic value of a  break

23,003

Breaks delivered to date

200+

Hotel and corporate partners

A GLIMPSE OF OUR PARTNERS

  • Punch logo, partner of Carefree
  • Axiom Hospitality Partner of Carefree charity
  • Intercom logo, partner of Carefree
  • Glide logo, partner of Carefree
  • Sumsub logo, partner of Carefree
  • Village Hotels Hospitality Partner of Carefree charity
  • The QHotels Collection logo, partner of Carefree

A GLIMPSE OF OUR PARTNERS

  • Punch logo, partner of Carefree
  • Axiom Hospitality Partner of Carefree charity
  • Intercom logo, partner of Carefree
  • Glide logo, partner of Carefree
  • Sumsub logo, partner of Carefree
  • Village Hotels Hospitality Partner of Carefree charity
  • The QHotels Collection logo, partner of Carefree

Partnership in practice

Partnership in practice

From the Three Peaks to office raffles, the whole Punch team got behind it — and together we've funded almost 300 breaks for carers. You can't beat that feeling."

Helen Fairburn,
Office and People Manager, 

Punch Hospitality

Helen Fairburn, Office and People Manager, 

Punch Hospitality

Punch logo, partner of Carefree

Charity of the year partnership

Office quizzes, raffles and the Three Peaks challenge.
For Carers Week, Punch's marketing team built the campaign assets and opened doors to trade press, creating Carefree's most successful campaign to date.

Office quizzes, raffles and the Three Peaks challenge. For Carers Week, Punch's marketing team built the campaign assets and opened doors to trade press, creating Carefree's most successful campaign to date.

£3,481

raised through employee
fundraising

£7,149

in pro bono expertise and
campaign support

279

equivalent carer breaks
delivered

equivalent carer breaks
delivered

Frequently asked questions

Interested in partnering with us?

Whether you have a clear idea or you're just starting to explore, Kate, our Brand Partnerships Director, will help you find the right way to work together.

Start with a 30-minute call. We'll follow up with a tailored proposal.

Start with a 30-minute call. We'll follow up with a tailored proposal.

Start with a 30-minute call.
We'll follow up with a tailored proposal.

Image of Kate, brand partnerships director at Carefree
Image of Kate, brand partnerships director at Carefree

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Carefree is the trading name of Carefreespace.
Company number 10933982, Registered charity number 1176459.

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